Customer Experience—Above All Else

Each one of us is an expert on customer experience. At one point or another during the course of our day, every one of us plays the role of the customer. We all know the difference between a good experience […]

The Wisdom of the Mom & Pop Store

“There is no one who is not in some degree a merchant; who has not something to buy or something to sell,” wrote Samuel Johnson in the late 18th Century. All of us are involved in trade, whether we’re selling […]

Seattle: America’s Capital of Retail

What do Nordstrom, Starbucks, Amazon, Costco, and Recreational Equipment, Inc. (REI) have in common? They are all world-class retailers based in Seattle. And don’t forget 103-year-old Ben Bridge Jeweler (a division of Berkshire Hathaway, with 75 stores in 11 states), […]

Service Culture: Past, Present, Future

My grandparents grew up in a time when impeccable service was expected, and was delivered in the restaurants they took me to as a child. I still remember. It wasn’t just the act of providing an excellent service experience. Service […]